Digital Project Manager & Hybrid Developer – focused on automation, optimization, and meaningful experiences.

I love making tools simpler, more efficient, and smarter. At Swim Stars, I evolved from a technical role to complete coordination of the digital department. Today, I lead web redesigns, advanced automation, and serve as the interface between product, marketing, and field teams.

I'm preparing for a Master's in Data Marketing to strengthen this hybrid profile, bridging code, data, and product strategy.

About Me

Curious, self-taught, and versatile, I design useful, agile, and scalable digital tools. My approach is technical but always user-oriented: automate what can be automated, simplify what needs to be simplified, and connect the dots between data, product, and usage.

My experience at Swim Stars taught me to juggle web development, project management, automation (no-code & API), and structuring business tools. I enjoy diving deep into complex subjects to extract simple, efficient, and actionable solutions.

In parallel, I develop personal projects around data, gaming, UX, and collaborative tools. Away from screens, I'm interested in cinema, tennis, and personal development, which feeds my curiosity and helps me progress differently in my work.

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Years of experience
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Projects completed
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Technologies mastered

Goal 2025–2026

Starting September, I'll be enrolled in a Master's in Data Marketing at ESD Paris, in a work-study program (1 day school / 4 days company). I'm looking for a company where I can leverage my technical skills (automation, web development, scraping, CRM…) while working on data-driven, acquisition-focused and user experience projects.

Skills

Technical

Web Development

  • HTML/CSS/SASS
  • JavaScript
  • PHP (backend & API)
  • WordPress/Webflow/Drupal

Automation & Data

  • Make/Zapier
  • PhantomBuster/Walaxy
  • API Development
  • Data Scraping

Marketing & SEO

  • SEO/SEA
  • Google Analytics/Ads
  • Brevo/SpotHit
  • Performance Analysis

Management

Project Management

  • Technical Lead
  • Team Coordination
  • Priority Management
  • Performance Tracking

Communication

  • Technical Communication
  • Cross-team Collaboration
  • Strategic Reporting

Design & UI/UX

  • Figma
  • Adobe Suite
  • Interface Design

Experience

Education

Master's in Data Analysis

Starting September 2025

Bachelor's in Web Project Management

2022 - Present

École Supérieure du Digital

Certificate in Data Science

2022 - 6 months

Jedha Data School

Professional Experience

Webmaster & Lead

2024- Present

Swim Stars (Work-study program)

  • Management of various websites
  • WordPress site management and redesign
  • API development and automation
  • SEO and performance optimization
  • Debugging and technical support
  • Server management
  • Management of multiple CRMs

Webmaster

2024

Swim Stars (Internship)

  • SEO redesign of main website
  • Minor site adjustments
  • API automation implementation
  • Franchisee technical support via Hubspot

Marketing & Media Assistant

2022 - 2023

Auto Loc' (Getaround franchise)

  • App and website optimization
  • Content management and UX
  • Digital marketing strategy

Projects

Problematik – Anonymous Social Game (Personal)

React • Supabase • Netlify • JSON

A multiplayer game where players submit anonymous questions, and a random player has to answer them each round. Simple, playful, and social.

View project →

SwimStars.co Redesign (Professional)

PHP • SASS • JavaScript • WordPress

Complete modernization of the platform with focus on UX and SEO. Results: increased conversion rate and improved SEO performance.

View project →

Analytics Dashboard (Professional)

Google Analytics • API • SQL

Creation of a dashboard for real-time monitoring of commercial performance and user journey. Marketing campaign optimization based on data.

CRM Automation (Professional)

Make • Zapier • Facebook ads

Implementation of an automated system for customer follow-ups and registration tracking. Significant increase in conversions without human intervention.

Administrative Procedures CMS (Academic)

Wix • JavaScript • API

Development of a website using Wix CMS to simplify administrative procedures. Intuitive interface and optimized navigation for a smooth user experience.

Blog "Ctrl Flemme" (Personal) 💖 Favorite

Astra • Tailwind CSS • Vscode

Personal blog featuring tips on tools I use, coding solutions, and general knowledge articles in the web development field.

View project →

Recommendations

"William demonstrated excellent adaptability at Swim Stars by taking on technical leadership. His technical expertise and strategic vision have enabled us to maintain and improve our digital platforms."

Management

Swim Stars

Contact Me